2005-07-23T20:30:00.000-07:00

Hey-Song TV commercials http://www.heysong.com.tw/museum/classicad/cf.htm

Hey Song is a familiar old brand name to people in Taiwan. When I was a little child, Hey-Song soda was the most common beverage appearing on the tables at weddings or any carnival occasions. Besides, Hey-song sarsaparilla (沙士) was a common drink in my family in those hot summer days.

But, in the highly competitive market of beverages, how can this old brand still appeal to people?

First, I noticed that Hey-Song has grown from its beginning as a producer of a single carbonated drink to today's producer of a variety of beverages, such as fruit drinks, tea, coffee and even water.

What’s more, on its TV commercials, Hey-Song employs the law of association to persuade people. Instead of connecting the product with people we like or respect, Hey-Song connects its products with “ideas.” These warm and encouraging ideas advocate helping one another in this seemingly indifferent society, which people tend to agree with and even applaud for.

How well do these commercials work? For me, the series of TV commercials did impress me and more than once I found myself humming the songs unintentionally! Next time I walk into a convenience store, Hey-Song may not be my first choice, but the old brand name did leave a forever favorable impression on my mind.

LifeExpands